If Barbie can re-engage her audience after 60 years, so can your brand.
If Barbie can re-engage her entire audience after 60 years, so can your brand.
by Giselle Lares
Barbie didn’t just launch a movie—she reignited a movement.
That’s the power of knowing your audience, evolving your message, and creating a meaningful experience at every touchpoint.
Too many brands focus on flashy acquisition and forget the secret weapon: retention.
Barbie’s comeback wasn’t built on new customers alone—it was built on generations of loyal fans.
At CoCEO, we help startups and service brands build the kind of client success journeys that bring customers back, turn them into advocates, and increase lifetime value—without burning out on cold outreach.
Ready to build your Barbie-level client journey?
Barbie launched a full-scale, multi-generational retention campaign, and won.
She didn’t need to reinvent herself entirely.
She just needed to reconnect with what her most loyal fans always loved: story, nostalgia, and a brand that evolves with them.
That’s the power of brand experience done right.
That’s what we help you build at CoCEO.
In a time when brands are spending more to get less from cold leads, Barbie reminded us that loyalty is more profitable than reach.
She sold out theaters, merchandise, and reignited relevance across audiences that hadn’t looked her way in years.
That’s what retention does.
It revives. It multiplies. It turns dormant interest into revenue and brand advocacy.
Barbie’s team didn’t just launch a product.
They launched a customer journey.
A journey rooted in:
Deep audience insight
Data-backed reengagement
Smart touchpoints
Emotional loyalty
And timing that felt personal—even on a global scale
At CoCEO, we help founders and service brands replicate this approach (no billion-dollar budget required).
With CRM strategy, lifecycle automations, and high-touch client success systems, we help you retain more clients, increase LTV, and build a brand that actually lasts.
