Featured Work
Welcome Emails
Make the First Touchpoint Count: Your Welcome Journey
The welcome journey isn’t just a handshake, it’s your brand’s first impression, and your best chance to turn a casual subscriber into a loyal customer. Think of it as your brand’s opening scene: set the tone, share your story, and show them why they’ll want to stick around.
Here’s a simple but powerful 3-part sequence to start strong:
Email 1: The Warm Hello
Thank them for joining you, remind them what they signed up for, and drop in the exclusive perks of being on your list. This is your moment to reinforce your brand’s value and make it feel personal.
Email 2: Story + Connection
Now it’s time to build the relationship. Share your brand story, your mission, and what makes you different. This is where you bring your values forward and invite them into your world—plus a smart moment to suggest your most-loved services or products.
Email 3: The Gentle Nudge
Encourage action. If they haven’t purchased yet, give them a reason to start now. If they have, guide them to your preference center so you can personalize their experience even more. Either way, it’s about momentum, not pressure.
Because when you start strong, you don’t just convert—you build connection that lasts.
The Work
Turning a New Subscriber into a Lifelong Client.
Charlotte Tilbury’s stylish welcome email provides subscribers with a backdrop to the brand and asks for details – such as hair color and skin tone – to drive relevant communications.
And it’s not just “nice to have”—it’s profitable.
According to Klaviyo, welcome emails generate 4x more opens and 5x more clicks than standard campaigns.
Brands with a strong welcome series see up to 320% more revenue per email compared to regular newsletters.
Research from Omnisend shows that automated welcome emails have an average conversion rate of 52.9%, compared to 1%-2% for general campaigns.
Why? Because this is when engagement is at its peak. People are listening. They’re curious. They’re primed to act.
The Process
When done right:
A welcome journey:
Sets clear expectations and builds trust from day one
Positions your unique value in a way that sticks
Increases first purchase rates (a key predictor of long-term loyalty)
Personalizes the journey based on customer behavior and interest
Lays the groundwork for segmentation, reactivation, and retention flows later
For ecommerce brands, this often translates to a 10–15% increase in total email-driven revenue just from the welcome sequence alone.
And since first-purchase behavior is the strongest indicator of future LTV, that single journey could increase client value by 20–40% over time.
In short? A thoughtful welcome series isn’t just a marketing “checklist”—it’s the opening move in your long game. And the better it performs, the more lifetime value you unlock.
The Result
Engagement Improvement
5x
Revenue Increase
320%
Conversion Rate
52.9%
